Audience Insights

Audience Insights provides a comprehensive view of your customer base, helping you understand demographics, behaviors, and preferences to optimize your marketing strategies.

AUDIENCE OVERVIEW

1,245,678

Total Audience

876,543

Active Users

34,567

New Users

2.4%

Churn Rate

68%

Avg. Engagement

$287.45

Avg. Lifetime Value

Age Distribution

18-2415%

25-3432%

35-4428%

45-5414%

55-648%

65+3%

Gender Distribution

Male

58%

Female

41%

Other: 1%

Key Audience Segments

124,567 People

High-Value Customers

↑ 8.2% growth

Engagement87%

235,678 People

Frequent Shoppers

↑ 12.4% growth

Engagement92%

87,654 People

New Customers

↑ 24.7% growth

Engagement64%

45,678 People

At-Risk Customers

↓ 5.3% growth

Engagement32%

Audience Insights

Engagement Opportunity

68% of your high-value customers prefer email communications but open rates have decreased by 5% in the last 30 days.

Segment Opportunity

We've identified a new potential segment of 45,678 customers with similar browsing patterns but different purchase behaviors.

Revenue Opportunity

Customers who engage with both email and SMS have a 32% higher average order value than those who engage with just one channel.